March 2024

Pet Wellness Programs: A New Era in Pet Care

Taking good care of our pets is very important. They rely on us for their health and happiness. Pet wellness programs are one way to make sure they stay healthy. These are not the same as pet insurance, though. 

Pet insurance helps with the big, unexpected costs from accidents or sickness. Wellness programs help with regular health needs like check-ups and shots. But, there’s often confusion about the two. 

Let’s clear that up and understand how wellness programs can benefit our customers’ beloved furry family members.

What is a Pet Wellness Program?

A pet wellness program is a plan that helps cover the cost of regular veterinary care. This includes the routine services that pets need to stay healthy. It’s like a membership for your pet’s health care. When you join, you pay a fee for certain medical services for a year. This can include check-ups, shots, teeth cleaning, and more. The idea is to catch any health problems early and prevent new ones.

These programs are designed with the pet’s routine care in mind. For example, yearly check-ups are a chance for the vet to ensure a pet is healthy. Shots protect them from diseases, and dental cleanings keep their teeth and gums in good shape. Some plans also cover blood tests, which can find health issues that aren’t obvious on the outside.

Joining a wellness program has many benefits. One of the main ones is that the cost of these services is spread out over the year. Instead of paying a lot all at once for a pet’s yearly visit, you pay a little bit each month, which makes budgeting easier. 

Also, because these plans focus on prevention, they can help your customer’s pet live a longer, healthier life. Catching problems early often means they’re easier and cheaper to treat. Plus, regular care can prevent some problems from starting in the first place.

Pet Insurance vs. Wellness Plans

Pet wellness plans and pet insurance are both ways to help with a pet’s health costs, but they cover different things. Think of a pet wellness plan like a membership for routine care. It covers a pet’s needs, like yearly check-ups, shots to prevent diseases, and teeth cleaning. These plans are great because they help spread out the cost of this regular care over the whole year. It’s a way to make sure a pet gets these important health services without a big bill all at once.

On the other hand, pet insurance is for the unexpected. If a pet gets hurt in an accident or has a sudden illness, pet insurance helps cover those costs. These situations can be expensive and hard to plan for, so insurance can help.

Both wellness plans and insurance are important for keeping a pet healthy. The wellness plan takes care of the routine, helping prevent bigger problems later. Pet insurance gives pet owners peace of mind for those scary, unexpected moments. Noth are needed because they do different jobs. One takes care of regular health needs, and the other is a safety net for big, sudden expenses.

Here’s a simple table to show what each typically covers:

Wellness Plans Pet Insurance
Routine check-ups Accidents
Vaccinations Illnesses
Dental cleanings Emergency care
Spaying/neutering Surgeries
Preventative medications Diagnostic tests

The Cost-Benefit Analysis of Pet Wellness Plans

Pet wellness plans and paying out-of-pocket for routine care each have their costs. Let’s break it down. According to MarketWatch, the yearly base cost for pet wellness care averages $448. This includes the basics like check-ups and shots.

On the other hand, pet insurance averages $66 a month for dogs and $32 a month for cats. This can vary widely, from $15 to $90 a month, depending on the plan.

At first glance, a wellness plan might seem more costly, especially if you add extra services beyond the basic package. These could include additional tests, vaccines, or procedures a pet needs. So why consider a wellness plan if it can end up costing more?

The answer lies in the predictability and spreading out of costs. With a wellness plan, you’re not hit with a big bill all at once. Instead, you pay a consistent fee that covers all routine care throughout the year. This makes budgeting easier and ensures a pet gets the necessary preventive care without financial stress.

Plus, regular check-ups can catch health issues early, potentially saving you money on more serious treatments. In this light, the extra cost of a wellness plan can be seen as an investment in a pet’s health and your peace of mind.

Incorporating Wellness into Overall Pet Care

Wellness plans are a key part of the bigger picture in taking care of our pets. They focus on keeping our pets healthy through regular visits to the vet. But there’s more to pet care than just these visits. A truly holistic approach includes healthy eating, grooming, and looking after their nails, too.

Think of a wellness plan as a base layer. It makes sure pet gets their necessary check-ups and shots. But for a pet to be truly happy and healthy, they also need the right food. What they eat plays a huge part in their health. Adding grooming into the mix keeps their coat and skin healthy. Regular nail care is not just about looking good. It prevents pain and problems with walking.

So, what does this mean for Pet Evolution franchisees and their customers? It means having the ability to discuss how to blend wellness plans with key elements of overall pet care. For example, if a customer asks you or one of your team member’s about a wellness plan, be sure to discuss the benefits, but also encourage the following:

  • Talk to their vet about the best diet for their pet’s health and activity level and discussing the healthy food and treat options available at Pet Evolution.
  • Scheduling grooming sessions around vet visits to keep it consistent.
  • Checking and trimming their pet’s nails regularly to avoid overgrowth and discomfort.

Choosing the Right Pet Wellness Program

When pet store customers ask about the right pet wellness program, it’s crucial to think about what their pet specifically needs and how much their human can afford. Every pet is different, so their healthcare should be just as unique. 

Here are some key factors to consider:

  • The Pet’s Age and Breed: These can affect the kind of care they’ll need. Younger pets might need more vaccinations, while older ones may require regular check-ups for age-related issues.
  • Health History: If the pet has ongoing health concerns, look for a plan that covers regular treatments and check-ups for these conditions.
  • Budget: Encourage customers to seek out a plan that fits their financial situation. It’s important to get the coverage they need without breaking the bank.

Veterinarians are a great resource in this process. They know these pets and understand their health needs. They can suggest wellness programs and insurance options that match their approach to care. Choosing the right plan helps ensure a pet gets the best possible care tailored to them, keeping them healthy and happy without straining their human’s wallet.

Pet Evolution Advocates for the Health and Wellness of Pets 

For Pet Evolution franchise owners, understanding the difference between pet wellness plans and pet insurance is a must in guiding your customers effectively. Wellness plans are essential for routine care, focusing on prevention and maintaining the long-term health and happiness of pets. Insurance, on the other hand, provides a safety net for unexpected health issues. Both are integral to comprehensive pet care, but they serve distinct purposes.

Highlighting the value of wellness programs emphasizes our commitment to pet health and can deepen customer trust and loyalty. As you navigate these conversations, remember the impact of informed recommendations on pet well-being.

Interested in making a difference in the lives of pets and their owners? Consider joining our network of Pet Evolution franchise owners, where you can contribute to promoting healthier, happier pet communities. Click on get started today.